Pinterest is more like a search engine than a social media platform.įor our money, Pinterest is one of the most underrated engagement strategy tactics. Here's a Dialogue primer on how to succeed with organic (meaning not paid) Pinterest marketing, based on our learnings from the past 12 months running Pinterest campaigns for lifestyle brands: Pinterest gets overlooked by marketers, largely because it is misunderstood. This means they are missing out on a great source of organic search traffic-and a crucial source for online sales conversions. And apparently tie-dying.Īll of which opens up great potential for earned engagement. The thing is, most lifestyle marketers aren't using Pinterest. We're cooking, decorating, fixing, and gardening. The visual search channel for lifestyle ideas revealed a new DIY nation in its search trends for April 2020. Pinterest is an organic search engine? Who knew?
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